At Simthing New, we believe every employee deserves a leader who is a person of character and substance, who genuinely cares about them and is engaged in their development.
To achieve this vision, we manufacture learning experiences that provoke leaders to become better people…because good people become better leaders.
Established in 2017, the designers at Simthing New have years of experience designing and deliverying training for government, military, pharmaceutical, aerospace, and manufacturing clients. They hold to a simple truth: Don’t just simulate the environment and system leaders work in. Instead, simulate the mental model leaders and learners need to walk away with and let everything else follow.
Simthing New has designed learning experiences for technical and functional leaders from Fortune 100, manufacturing, aerospace, and entertainment companies as well as government and military organizations.









Dr. Hadley has spent 25 year designing learning experiences across different industries and developing leaders (young and old) in corporate and non-profit organizations. With over 13 years at The Boeing Company, he served as a Sr. Manager overseeing manager development for 13,000 leaders.
Jim’s insights about personal development began at a young age. During the start of a Boy Scout winter campout, Jim looked out over the snowy mountainscape and realized they would have a long night of hiking through snow, digging trenches to sleep in, and battling with the cold weather. He turned to his scout master and asked, “Sir, why are we doing this?” The scout master thought a moment and said, “Because it builds character.” Jim pondered that statement, eventually recognizing that sometimes people do really hard things for the sole purpose of becoming better people.
This philosophy has become the cornerstone to Simthing New’s leadership development strategy. Character can only be tested by doing hard things, and character can only be improved by working through those hard things consistently.
Jessica has helped hundreds of leaders all over the world thrive. Her passion is helping individuals and teams align their values and unlock their potential through strengths-based living, leading, and working.
She has a special passion for helping technical leaders (aka nerds and geeks) become awesome leaders. She has designed Technical Excellence courses for IT and engineering technical fellows in aerospace, as well as designed strategic curriculum for first-line leaders in engineering and manufacturing.
Jessica spent two decades working with diverse populations to develop data-driven approaches for person-centered and creative problem solving. Her emphasis on human skills helps technical leaders excel in an ever-evolving workplace.
She resides in Washington, USA, with her husband and two dogs.
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Simthing New is a leadership development company that uses simulation-based learning to help leaders grow in character, resilience, and team effectiveness.
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